Your basic daily skincare routine should be; cleanse & moisturise, morning & night and SPF everyday.
I have so many clients tell me "they don't have time for all that" but the truth is if you want good skin you need to make time! Like brushing your teeth and washing your hair, make it a necessity.
I am a great one for having lazy times, where I just couldn't be arsed so I understand there are times when you want to use a baby wipe, you left your moisturiser downstairs and you're in the bed or you're rushing to get out the door in the morning! However, if you have an issue with your skin be it breakouts, acne, dryness, ageing or whatever it might be then you have to be consistent. You won't get the results you want without it. It's like when you're sick, and the doctor gives you medicine, you only take it now and again when you find the time but then wonder why you're not getting better!!
Every morning when we wake up bacteria, dead skin cells, mites, dirt etc from your pillow and hair, is now all on your face... sorry, it's gross but true! So, you should wash it. Simples! Is it absolutely vital that you use cleanser?? Ok, a face cloth and water will do for the morning but you will get a better clean with cleanser and depending on the cleanser it can be better for your skin.
So here I would use a mist. Most of us have heard about mists and spritzes (is that a word?!) Anyway, it's important to replenish your skins natural moisture, pH and barriers after washing so it doesn't dry out on us. A mist will give you a cooling shot of nutrients immediately absorbed into the skin. I use mine throughout the day even over makeup and in warmer times (if there'll ever be any) it can be left in the fridge - Deadly!
Then we apply our serum. This is optional, when clients ask me what products i'd recommend they start off with I tell them, cleanser and moisturiser, then collect the rest as you go. Spending a fortune on products and then not using them will make you less likely to ever get into a routine.
Serum is packed with with more concentrated ingredients, in tiny molecules and are absorbed super quick. I 100% believe in this product and think it's a massive part of my routine, it will get you results much quicker. This does not substitute moisturiser. You have to apply moisturiser afterwards to lock in all the goodness from your products and give your skin a barrier for the day. Plus, your serum will pull the moisturiser down deeper into the skin you get the best benefit when you use the both of these.
Your moisturiser contains specific ingredients aimed at particular issues. These help the skin to normalise itself and fix the issues happening beneath the surface. These are all important steps at looking after the largest organ in the body.
Cleansing before bed is a must! Makeup or no makeup, you've been touching your face after handling, money, door handles, eating food and so on. Pollution in the air, smoke, fumes, bacteria, air conditioning, it's sitting on your skin, having a field day and giving you grief. So, cleansing is a necessity. If you wear makeup then give yourself a double cleanse (cleansing twice!)
Some products contain chemicals that our skin reacts to. Sometimes these reactions are temporary and will pass. Sometimes it's a warning to stop using the product. This is why it's important to get advice from a qualified beauty therapist or skin health professional.
In My Opinion;
We all have days where we forget to do something or things might happen to knock us off course. If you get into a good routine and make your skin a priority, the odd time that you might have to use a baby wipe for example, won't have that much of a negative effect on your skin. So do stick with it your skin and your future self will be delighted with ya!!
*Good skincare and diet are both essential to have healthy skin ALWAYS consult a professional to get on the right path.
This post is a little off topic in a way, but with many new small cosmetic brands popping up and the recent drama on social media over blogging/influencing I thought it would be a good subject to touch on.
So, in the beauty/cosmetic industry, as in many industries, there's a branding option called private labeling or white labeling. These are sometimes confused as the same but they're not, an here's an explanation...
Private Labeling is basically where I, if I were to start my own makeup brand for example, I would approach a company designed for this purpose. This company either imports the product or develops it themselves. I would choose what product I would like to release and, in the most part, I'd be able to choose extra ingredients that I want included. I'd have choices over packaging, labelling, colours etc. depending on the product, the brand and my budget. I can keep in touch with this company while they develop this product from the start until I launch my brand. I would own this brand, its exclusive to me/my company but not the initial product, that belongs to the company. This can also be called 'bespoke branding'.
White Labeling is when I order a bulk of a product from a catalogue or online, fit my brand to it and retail it. There are companies that provide this service but it only deals with branding not product developing. So, I still develop the packaging, labeling and still have my brand I just don't have anything to do with the product development.
So, to try summarise, (if you're still with me fair play!) a private labeled brand is designed exclusively for that particular brand/retailer whereas a white label brand is made in bulk and can be distributed to many different retailers to be branded themselves.
This practice is not limited to the beauty industry and is used by companies in technology, hardware, fashion, accessories and has been done for many years.
My opinion; I don't mind it to be honest. As long as the company/trader stands by the product, good and bad, I don't see the harm in it. It's great to be able to purchase a good quality item or product that doesn't break the bank but I do think it's important for us, as consumers, to be wise to the goings on so we can make the right choices. If I had one complaint it would be that I think maybe companies should declare it but until then we'll just have to keep an ear to the ground. If you want to ask me anything feel free to leave a comment xx
My blog is a place where I can share my knowledge and opinions of all aspects of the beauty industry. Feel free to have a gander and let me know if there is something you'd like me to cover.